Dating apps have changed the way people find and choose partners. They have replaced many older methods, making it easy and quick to meet new people. People use them for many reasons, and the approach has become more intentional and practical. As of 2025, meeting a partner online is now the most common path for new couples.
Changing how couples meet
A survey by The Knot in 2025 shows that over half of engaged couples met on dating apps. That is an increase from less than four out of ten in 2017. Meeting partners online is now normal and widely accepted. Using these platforms at home or while on the move makes dating more convenient.
Dating apps offer a wide choice of people. This expands social circles, helping people meet partners outside of their usual networks. It is no longer unusual or frowned upon to say you met through an app. In fact, it often leads to positive reactions and shared stories.
Differences in who uses dating apps
In the U.S., dating app usage is higher among men, with 34% having used them compared to 27% of women. Younger generations are far more likely to use these platforms than their older counterparts. Numbers support this: nearly eight out of ten people ages 18 to 29 have tried Tinder, but use drops off in older age groups. Less than half of people in their 30s and 40s report using Tinder, with only one in one hundred adults over 65 saying the same.
Some apps appeal to wide age ranges. Others serve niche interests or focus on different styles of dating. For example, Tinder remains the most used option. Nearly half of app users in the US choose Tinder, followed by apps like Match.com, Bumble, OkCupid, eHarmony, and Hinge. Each has its unique way of matching users and setting expectations.
Personal choice and relationship paths: New ways to connect
Selecting a partner has changed as smartphones and apps opened doors to new ways of finding love. Today, users are more selective, choosing dating apps that align with their intentions and reflect their individual personalities. For instance, some seek long-term connections using apps like eHarmony, while others choose Bumble for its unique approach where women send the first message.
There are also specialty options, such as Hinge for relationship-minded users, or even Secret Benefits app and similar platforms, which cater to those with specific preferences or interests. This wide variety helps people explore relationship choices that fit their own hopes and life plans.
Focus on intent and authenticity
More people now use dating apps to find real and long-lasting relationships. Serious dating apps like Hinge and eHarmony are gaining attention. Singles are more open about their intentions. They look for honesty and clear communication. Nearly half of all singles now say they want a partner known for loyalty, friendliness, energy, and positivity. This points to a preference for trust and support.
The use of artificial intelligence helps match users. These algorithms suggest people with similar interests, values, and personalities. Many find this helpful, as it can reduce wasted time and improve matches.
Experiences and feelings about dating apps
Not all users are satisfied. Some say the wide choice feels shallow or overwhelming. Others find value in the process, using features like video dates or longer chats to get to know someone before meeting. About four in ten users say these apps make finding a partner easier. A smaller number say it is harder, often due to feeling rushed or not being able to form strong first bonds in a digital setting.
Some people say dating apps encourage them to think more about their own preferences and values. Expert advice often recommends being honest and setting clear intentions before creating a profile. This means users should be clear with themselves about what they want and what matters most to them.
When these apps are most used
Certain days see much more activity on dating apps. The first Sunday of January is called “Dating Sunday” by some. This day sees more messages sent and more people logging in than most other days of the year. The days after holidays, thoughts of new beginnings, and the approach of Valentine’s Day help drive this trend. People also spend more time indoors during winter, leading to more swiping and messaging.
People are also urged to prepare by updating their profiles, knowing what they want, and reaching out to others with genuine questions. Quality matters more than quantity, especially on these busy days.
Picking the right app for your needs
Different apps serve different goals. Hinge appeals to people looking for meaningful relationships, while Bumble gives women the power to initiate conversations, a feature many find empowering. Tinder caters to both casual flings and serious connections, whereas eHarmony is popular among users aiming for lasting commitment. Match.com caters to users who are serious about marriage and often draws a more mature group. Specialty apps like Secret Benefits also serve unique interests. Choosing the right app often depends on what you want and who you hope to meet.
The role of social media and influencers
Social media platforms influence dating app culture. Many share their stories on these sites, offering advice on creating profiles or having better conversations. Public discussions make it more comfortable to share online dating stories.
Connection beyond apps
Despite online growth, introductions through friends still help lead to long-term relationships. Meeting through shared social networks remains relevant. In summary, dating apps now offer the most common way to meet new partners, but other, more traditional routes still hold value.
Dating apps have widened choices in partner selection. They make it more practical to find someone who shares your values and interests. Still, clarity and honest intention help people use these platforms more effectively.
