Have you ever been struck with nostalgia over your childhood? If so, you must have also had an itch to re-watch your old favorite movies, anticipating the same level of enjoyment you used to feel in the past. Many people have similar expectations, but once the movie ends, all they feel is bewildered disappointment.
There is nothing strange about it: our tastes shift year by year. The content we considered impressive before might look laughable today because the media and entertainment industry never stops improving. New formats, endless digital platforms, high-quality streaming, automated visuals — all these trends have a powerful impact on the behavior of 2025 audiences, changing the way we expect to be entertained.
iGaming Moves
Gambling content has taken a central position in the modern entertainment industry. These days, even the simplest casino games like slots have actual plots, high-quality graphics, and interactive elements; most importantly, they’re equipped with tech that makes players’ experience all the more satisfying. People can find where to play online pokies with instant payout in a couple of clicks, accessing their money the moment they win it. The mix of entertainment and money-making is what makes iGaming such a wildly popular sphere in 2025.
Then, there is casino streaming. Just a few years ago, digital platforms like YouTube and Twitch were full of streamers playing shooters, dancing, singing, watching movies live, etc. Today, you can stumble upon iGamers without even trying. Here’s what they do:
- Demonstrate a variety of fast-paced casino games from different iGaming providers
- Make suggestions about winning strategies and try them live
- Explain how hidden features work on different gambling platforms
- Allow making micro-bets along with streams, which makes the whole experience even more interactive
And that’s not even mentioning betting integrations. Sports betting has gone official: people watching one of the UFC matches can see the odds change right on their screens, which encourages them to try their luck.
In 2025, iGaming has become a wholesome entertainment industry on its own. It has its influencers, large brands, a dedicated community, and highly anticipated events.
AI Shapes
While some people despise the rapid development of AI, there is no doubt that it has a powerful impact on our entertainment industry. AI can curate content now, analyzing user preferences and making tailored suggestions. If you show interest in new, exciting slots, AI can offer the best platforms to try Dragon Link pokies online with licenses and good bonuses. It can explain how each platform functions and even give you game-specific tips.
The same trend can be observed with movies and documentaries. Let’s say you love watching true crime: YouTube, Netflix, and other platforms will recommend only relevant content to you, with occasional additions of videos from other genres.
And that’s just the tip of the iceberg. AI can easily perform the following functions:
- Create animated trailers once you share at least some video materials or images with your tool
- Choose the most suitable music and image placement based on a request
- Shape new character designs and edit the existing ones
- Enhance music and offer ideas for various video scripts
It’s unclear whether AI’s influence will grow even stronger in this sector, as many people complain about its usage. Right now, though, its impact is immense.
Regional Trends
Trends in specific regions shape the way the media is structured there. While people share many similar interests, some nuances differ based on their location, mobile usage, censorship, and content laws. We can observe how different media platforms attempt to appeal to these categories of individuals.
Australia
In Australia, a trend known as “Australiana” is gaining power. Sure, people are still looking for platforms where they can watch Harry Potter online, but more and more viewers focus on stories that revolve around their local culture, featuring Australian talents and Indigenous storytelling.
In addition, Australians increasingly rely on their phones when browsing the Internet, so more platforms offer dedicated apps and mobile-optimized websites. As for censorship, it has been restricting the iGaming and sports betting industries, forcing them to adapt and develop more effective integration strategies, such as utilizing influencers or obtaining licenses from offshore operators.
Thailand
The entertainment industry in Thailand is flourishing in 2025. It’s focused on producing more LGBTQ content, and mobile-first behavior is considered dominant. There is a local platform known as Line TV that offers all kinds of content to its Thai viewers.
Gambling is largely illegal. However, Thailand allows making horse racing bets and participating in government-run lotteries.
Ukraine
Due to the war started by Russia in Ukraine, the Ukrainian entertainment industry has seen a huge shift toward localized media content. People expect to see TV series, YouTube videos, and music content strictly in Ukrainian, featuring local artists, humor, and culture.
Ukrainians are known for their mobile-first behavior. That’s why Telegram is one of the most popular media platforms in this country. Casinos are legalized, but many Russian providers have been banned.
Multiscreen
Over 60 percent of the global population uses smartphones to watch videos, but that’s far from being the only trend. Modern people prefer to engage in different forms of entertainment simultaneously — for instance, they might be streaming a favorite Netflix show while checking their Instagram or even chatting with AI.
For this reason, many platforms offer a multiscreen feature. You can watch a football match and see the betting stats, listen to a singer perform while witnessing their backstory, all on one device and at the same moment.
Personal feed
Tailored content is a key factor in today’s media enjoyment. Schedules no longer have the same crucial meaning, as now you can release a video at 2 a.m., and it’ll still be a hit. Streamers and other media creators seek to study their audiences and adapt content to their unique preferences.
The peak activity times of a sports fan and a fanfiction reader will differ. The devices they use, the things they browse — there are patterns and nuances everywhere. Modern media platforms take them into account to create a 100% tailored personal feed for their users.
2025 has already been exciting, with all the innovations and media changes. Now we have to wait and see what 2026 will bring.
